DIY Website Checklist Before Hiring a Designer
You're thinking about hiring a web designer, but you're not sure if your current website is actually the problem. Here is a checklist to help you decide if it's time for a professional redesign.
Before you invest in a new website, it's important to understand where your current one is falling short. Sometimes, a few tweaks are all you need. Other times, a complete overhaul is the only way to stay competitive.
1. Is it Mobile Friendly?
Try loading your site on your phone. If you have to pinch and zoom to read the text, you are losing customers.
Google now uses mobile-first indexing, meaning they primarily use the mobile version of your site for ranking and indexing. If your site isn't mobile-friendly, you're practically invisible to a huge chunk of potential customers.
2. Does it Load Fast?
If your site takes more than 3 seconds to load, most visitors will leave before seeing what you offer.
You can test your site speed using tools like Google PageSpeed Insights. If your score is low, it's time for an upgrade.
3. Is the Messaging Clear?
Can a visitor understand exactly what you do and who you serve within 5 seconds of landing on your homepage?
Your website shouldn't be a riddle. Clear, concise copy that speaks directly to your ideal customer is essential for converting visitors into leads.
4. Does it reflect your current brand?
If your business has evolved but your website hasn't, you're sending mixed signals to potential clients.
